Statement Printing

Since the introduction of electronic forms, statements, and invoices, many have questioned the future of paper. As a result of this, you may be wondering if a direct mail marketing campaign is the most effective way to market your product or service.

Although countless articles argue that paper is a thing of the past that might not be the actual case. In the blog entitled, “Paper Lives,” Charlie Corr says that “while the primacy of print is being challenged, the reports of the death of paper are greatly exaggerated.” According to Corr, research has shown that people actually prefer receiving direct mail over other forms of marketing.

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When mailing direct mail marketing pieces to customers and business associates, you may be tempted to include terms and ideas that they may not be familiar with. According to research, doing this may hinder your direct mail marketing campaigns success.

In a blog entitled, “How to Make B2B Marketing Messages More Memorable,” Brian Carroll explains a common mistake made when sending marketing messages. According to Carroll, “If you look at most lead generation messages, they often contain industry jargon and abstract ideas. Interestingly, that’s part of the reason many of them don’t work.”

Regardless if you’re mailing invoice printing, statement printing, card mailers, postcards, or collection notices, the type of language you use to express your point is extremely important. Be careful not to go over anyone’s head.

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In a blog entitled, “Direct Mail Postcards - Top 10 Ways to Increase Response,” Brandon Cornett tells us how to create a successful direct mail marketing postcard. One of the tips that Cornett mentions is to limit your postcard’s scope. According to Cornett, “By limiting each direct mail postcard to one product (or service, or idea, or topic), you can develop it in a way that is more likely to generate a response. You could explain the primary benefits, offer a testimonial or two, include some product photos, and make a strong offer. But you can’t do all that while covering several topics, not on a direct mail postcard anyway. Save the multi-topic sales pitch for your brochures and website.”

Regardless of the type of direct mail marketing piece you use, if you bombard the customer with too many ideas, products, and special offers, you might actually scare them off. By focusing on just one product at a time you’ll have a much better chance of convincing the customer to act on your offer, because you’ll have a lot more space to explain to them why it is something they can’t live without.

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